WhatsApp.
Where Customers Are.

We support the full WhatsApp Business API including reactive messaging, template messages for proactive outreach, rich media (images, videos, documents), interactive buttons, product catalogs, and the recently released flows for complex interactions like appointment booking and checkout. We manage the API compliance and Meta approval process.

WhatsApp charges per conversation initiated by a business. We optimize when conversations start to maximize value — using session timeouts intelligently and triggering conversations only when they drive value. For high-volume use cases, we implement notification-based approaches that are more cost-effective than session-based messaging.

Yes. We integrate with payment processors to handle in-chat payments via WhatsApp Pay, Apple Pay, Google Pay, and card payments. The AI can guide customers through the entire purchase journey — from product discovery to checkout — without leaving WhatsApp.

WhatsApp has 89% message open rates versus 20% for email, and conversations feel personal and immediate. The cost per interaction is lower than voice support, and the conversion rates are higher than traditional digital marketing channels. For markets like Latin America, Southeast Asia, and Europe, WhatsApp is often the primary customer communication channel.